Since 1 March, green startups from all over the world can sign up for the Postcode Lottery Green Challenge. The competition has expanded to become one of the largest annual sustainability competitions in the world. There is a total of €1 million in combined prize money for the five best startups, of which €500,000 is intended for the winner. Impact company Samasource obtained their first financing with this compettition. Entrepreneurs can submit their business plans until 1 June 2018.
With this international competition, the Postcode Lottery is helping startups from around the world to bring their CO2-reducing innovations to market. As part of its mission to contribute to a green world, this year the Postcode Lottery is organising this international competition for the 12th time.
A more sustainable lifestyle
Marieke van Schaik, Managing Director of the National Postcode Lottery, jury member and co-founder of the competition: “We are being confronted with the consequences of climate change around the world. At the Postcode Lottery, we are working towards a green and just world. We do so by supporting charities, but also by giving startups with amazing green innovations a boost. The drive and the creativity of these entrepreneurs is admirable, and very much needed to make our lifestyle more sustainable. With the prize money and our global platform, we want to help them move forward. I look forward to this year’s entries.”
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About the Green Challenge competition
Green entrepreneurs can enter their business plans until 1 June. In mid-July, the preliminary jury will announce the 25 nominees, and one month later, it will announce which five entries have been selected for the finale in Amsterdam on 13 September 2018. There, the startups will pitch their ideas to an international jury. In the finale, the jury will decide who wins the first prize of €500,000 and which start-up is the runner-up, winning €200,000. Since 2016, the other three finalists also win €100,000. In addition to the prize money, all finalists will receive over six months of expert coaching to optimise their business opportunities.
Last year, the Rwandese start-up EarthEnable won with a sustainable alternative to cement.
Leila Janah
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Leila Janah, CEO of Samasource, will act as chairman of the jury during the Green Challenge. Leila Janah is an important ambassador for the ImpactCity community. Since 2017 Samasource has the European headquarters in The Hague.
Read more about the Green Challenge Award of the Postcode Loterij.
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